Reach with a reason.
Choose channels, audiences and campaign structure around your offer, sales cycle and budget.
What you getA channel plan, campaign setup and a documented test approach.
Google + Meta + Amazon ads
More than
clicks.
Next customers.
Connect the ad, the landing page and what happens next. Build a clearer path from your marketing spend to useful business.
A BETTER WAY TO CONNECTEXPLORE ↓
A connected customer journey
Follow the whole click.
Ad
Visit
Enquiry
Sale
A strong ad is one part. The page, tracking and follow-up matter too.
Different angles. One clear offer.
Give the creative
a real job.
Problem → useful promise → supporting proof → next step.
Test the hookTest the messageReview the response
A useful review, not a data dump
What changed?
What do we do?
Review spend, conversion quality and the page experience together. Choose the next test with a reason.
Connected dataHuman reviewClear next step
Illustrative journey · not live results or a guaranteed placement
PAID ADS / CREATIVE / LANDING PAGES / MEASUREMENTMake this about you ↓
01 / Make this about your business
Sound
familiar?
Pick the problem that brought you here.
Here’s where we’d start
First, trust the measurement.
We review what your platforms count as a conversion and whether it matches a useful business outcome.
- Check events, attribution and reporting periods
- Compare platform signals with sales or lead records
- Agree the acquisition cost your business can support
Here’s where we’d start
Look beyond the ad account.
The offer, mobile landing page and follow-up can make or break the same campaign.
- Review the message from ad to landing page
- Inspect forms, checkout and mobile friction
- Use lead quality and sales feedback to guide changes
Here’s where we’d start
Give people a new reason to care.
We build a focused creative test around the customer’s problem, your offer and the evidence you can share.
- Review fatigue and the current creative mix
- Test distinct hooks, formats and messages
- Keep useful learnings in the next round of creative
A starting point. We agree priorities after reviewing your business and data.
02 / What we actually do
The ad. The page.
The next decision.
We connect the moving parts around one question: is this bringing you better business?
Earn the next click.
Develop new ad angles and improve the page people land on, with clear proof and an easy next step.
What you getCreative briefs, test variations and landing-page improvements.
Make the numbers useful.
Use connected reporting to review spend, conversion quality and what should change next.
What you getA readable performance review with actions, owners and open questions.
03 / Put the numbers in context
A good ROAS?
Start with your margin.
Try your own numbers. A revenue multiple alone cannot tell you whether an order makes money.
Ad-spend break-even ROAS
At ₹2,000 per order, ₹800 is available for ads before the contribution is used up.
Enter an order value from ₹1 to ₹1 crore and a contribution greater than 0%, up to 100%.
Contribution here means revenue left after product and variable order costs, before ads. Formula: 100 ÷ contribution percentage. This simplified planning example excludes fixed overheads and agency fees; use consistent revenue and cost definitions.
Example inputs, not client results or a performance forecast. For lead generation, we review lead quality, close rate and customer value instead.
needs an
upgrade.
A clear offer.
A useful experience.
An obvious next step.
A visual sketch of our homepage. Open the site to explore it.
04 / Selected experience
Experience behind
the decisions.
Our team brings prior-agency campaign experience. That experience shapes how we review an offer, question the numbers and decide what to test next.
- 01Read campaign results in context: period, spend and attribution.
- 02Connect creative decisions to what happens after the click.
- 03Review acquisition costs alongside margins and lead quality.
Prior-agency experience is separate from Anthro360 client work. Past account performance is not a forecast for your business.
05 / The experience of working together
You’ll know what’s next.
And why it matters.
A shared plan, visible work and a clear reason behind each next move.
Start with the economics.
We discuss your offer, margins or lead value, current campaigns and tracking.
Agree the first test.
We define the audience, creative, landing page, budget and signals that guide the review.
Connect the moving parts.
We check the agreed setup, launch campaigns and review the path after the click.
Turn learning into action.
We review conversion quality and sales feedback, then decide what to improve, pause or test next.
We agree scope, access, responsibilities and review frequency before work starts. Tools support the work; our team owns the decisions.
Good questions
Let’s keep
it simple.
Which advertising channels do you cover?
Google Ads, Meta Ads and Amazon Ads. We choose the relevant starting channel around your product, audience, budget and available data.
Is ad spend included in your fee?
Ad spend and service fees are separate. We agree scope and the working budget before launch, and you pay the advertising platforms directly.
Can you guarantee a ROAS or sales target?
No. We agree targets and review progress, but outcomes depend on the offer, competition, margins, tracking and the experience after the click.
How does prior-agency experience fit in?
Our team brings campaign experience gained while working at another agency. We distinguish that experience from Anthro360 engagements, and use it to inform the work we agree with you.
How much is automated?
Suitable reporting, checks and repeatable tasks can be automated. Our team reviews strategy, creative and important campaign changes. The scope of automation depends on the available integrations and permissions.
Your next move
Give your ad spend
a clearer direction.
Tell us what you sell, what you’ve tried and where it gets stuck. Let’s discuss a useful next step.