Privacy Policy

1. Who we are

Anthro360 is a digital marketing agency based in Faridabad, Haryana, India, run by Dev Kumar and Kamaldeep Singh and registered with the Ministry of MSME, Government of India (Udyam registration UDYAM-HR-03-0170147). In this policy, "Anthro360", "we" and "us" mean this business.

This policy covers anthro360.com, our WhatsApp Business number +91 93154 15789, our client portal, and the Meta (Facebook and WhatsApp) apps we operate. When we handle data on behalf of a client business (for example, running their ads or their WhatsApp automation), that client decides how its customers' data is used, and we follow its instructions.

For any privacy question, email anthro3sixty@gmail.com or message us on WhatsApp at +91 93154 15789.

2. What we collect

Information you give us

• Contact and enquiry forms: your name, email address, phone number, the service you are interested in, your budget range and your message.
• WhatsApp messages: your WhatsApp phone number, your WhatsApp profile name and the messages you send us. See section 3.
• Client work: business details, brand files, and access to the accounts we manage for you (such as ad accounts, Google Business Profile, website or social media). We only use these for the work you hire us to do.
• Calls and emails: what you tell us when you call, email or meet us.

Information collected automatically

• Website usage: pages visited, device and browser type, approximate location (city level), referring site, and how you interact with pages. See section 7.

Information from Meta

• If you connect your Facebook or WhatsApp Business account to Anthro360, we receive the details described in section 4.

We do not ask for, and you should never send us, passwords, OTPs, card numbers or bank details over WhatsApp or our forms.

3. WhatsApp and our AI assistant

Messages sent to +91 93154 15789 are answered first by an automated AI assistant. It tells you it is an AI assistant, and a person from our team can take over at any time.

• Your messages are received through the WhatsApp Business Platform (Cloud API) provided by Meta.
• They are processed by our automation server (n8n, hosted on Google Cloud).
• The text of your message and recent conversation is sent to an AI language model through OpenRouter to write the reply. These providers process the text only to generate the reply.
• To keep the conversation coherent, the assistant remembers the last few messages of your chat for 24 hours.
• If you share a business need or ask to speak to a person, a summary of the chat is emailed to our team so we can follow up.

You can ask for a human at any time, and you can tell us to stop messaging you. We will not send you marketing messages on WhatsApp unless you have agreed to receive them.

4. Meta (Facebook) integrations

We operate Meta apps that use Facebook Login and the WhatsApp Business Platform. If you choose to connect your account to Anthro360 (for example, through "Continue with Facebook" to set up WhatsApp automation for your business), Meta shares with us, with your permission:

• your basic Facebook profile (name and user ID);
• the IDs of the business portfolio, WhatsApp Business Account and phone number you select;
• an access token that lets us send and receive WhatsApp messages and manage message templates for that account;
• messages sent to and from that WhatsApp number while our automation is connected.

We use this only to provide the automation you asked for. We do not sell it, use it to build advertising profiles, or share it with anyone except the service providers listed in section 6. You can disconnect at any time from your Meta Business settings (Business Integrations) or by asking us, and we will stop processing and delete the data as described in section 11. Our use of Meta data follows the Meta Platform Terms.

5. How we use your data

• To reply to your enquiries and messages, and to arrange calls.
• To prepare proposals and deliver the services you hire us for.
• To run WhatsApp automation and other workflows for you or your business.
• To send invoices and keep business and tax records.
• To understand how our website is used and improve it.
• To keep our systems secure and prevent misuse.
• To meet legal obligations.

We process your data with your consent (for example, when you message us or submit a form), to perform a contract with you, or where the law requires it. You can withdraw consent at any time; this does not affect anything we did before you withdrew it.

6. Who we share it with

We do not sell or rent your personal data. We share it only with service providers that help us run Anthro360, and only as much as they need:

Some of these providers store or process data outside India. They are bound by their own privacy and security terms. We may also disclose data if required by law, or to protect our rights or someone's safety.

7. Cookies and analytics

Our website uses Google Analytics, Google Tag Manager and Microsoft Clarity. They set cookies or similar storage to count visits and show how pages are used, including anonymised session recordings in Clarity. These tools load only after you interact with the page or after a short delay. You can block or delete cookies in your browser settings, or use the Google Analytics opt-out add-on. The site works without them.

8. How long we keep it

• WhatsApp assistant memory: 24 hours per conversation.
• WhatsApp messages and automation logs: up to 90 days, unless the conversation becomes a client project.
• Enquiries that do not become clients: up to 12 months.
• Client records: for the length of our engagement, then as long as Indian tax and accounting law requires (generally up to 8 years for invoices and financial records).
• Meta access tokens: until you disconnect or our engagement ends, after which we delete them.

9. Security

We use encrypted connections (HTTPS), restrict access to the people who need it, keep access tokens in encrypted credential storage, and use two-step verification on our key accounts. No system is perfectly secure, but if a breach affects your data we will tell you and the relevant authorities as the law requires.

10. Your rights

Under India's Digital Personal Data Protection Act, 2023 and other laws that apply to you, you can ask us to:

• tell you what personal data we hold about you and how we use it;
• correct or update it;
• delete it;
• stop using it, or withdraw consent you gave;
• name someone to exercise these rights on your behalf.

Email anthro3sixty@gmail.com and we will reply within 30 days. If you are not satisfied with our response, you can contact our grievance officer (below) and, after that, the Data Protection Board of India.

Grievance officer: Dev Kumar, Anthro360, Faridabad, Haryana, India · anthro3sixty@gmail.com

11. Data deletion instructions

If you connected a Facebook or WhatsApp Business account to Anthro360, you can also remove our access yourself: go to Meta Business settings, then Integrations (or Facebook Settings, then Business Integrations), and remove the Anthro360 app. Removing it stops all further data access; send us a request as above if you also want the data we already hold deleted.

12. Children

Our services are for businesses and adults. We do not knowingly collect personal data from anyone under 18. If you think a child has sent us personal data, contact us and we will delete it.

13. Changes and contact

We may update this policy as our services change. The date at the top shows the latest version, and we will point out significant changes on this page.

Anthro360 · Faridabad, Haryana, India
Email: anthro3sixty@gmail.com
Phone and WhatsApp: +91 93154 15789 (Monday to Saturday, 9am to 7pm IST)